YouTube has left behind the slump in advertising revenue that the first months of the coronavirus pandemic represented, in which brands reduced their investments to the maximum in the face of the period of uncertainty that was coming, and has presented very positive results that make us forget the slowdown suffered in the first half of the year.
YouTube's revenue in the last quarter of 2020 was $ 6.9 billion , which is 46% more than the $ 4.7 billion for YouTube in the same period of 2019. It thus far exceeds analysts' forecasts.
The advertising managed by YouTube already accounts for 15% of Google's total advertising revenue. For the company, which obtained 46,000 million dollars in the last quarter of 2020, it is the advertising in the search engine -Google Adwords- that reports the most income, but the percentage that YouTube represents continues to grow despite the advertising boycotts to the that the company has faced in the past.
Alphabet, Google's parent company , has recorded revenues of $ 56.9 billion in the last quarter of 2020, which is 23% more than in the same period of the previous year. According to Ruth Porat, its CFO, "the strength of the results for the fourth quarter is based on Searches and YouTube, as consumer and business activity has recovered after the debacle of the first months of the year."
For his part, CEO Sundar Pichai has offered some interesting data on the performance of YouTube, which already has more than 2.2 billion active users per month according to the Hootsuite Digital and We Are Social report. According to the manager, more than half a million YouTube channels broadcast live in 2020, both people from their homes and artists who organized concerts or even churches that organized religious services .
In addition, the manager pointed out that Shorts videos - edited short content that imitate those of TikTok - already receive 3.5 billion views a day. At the moment they are not in all countries, but according to Pichai, throughout 2021 they will reach more territories.