Youtube is testing a new feature on its streaming platform. It is not really new, since it is a carbon copy of Twitch Clips. It is currently in the test phase and could land on the platform soon.
In the game of live streaming, Twitch has been king for years. Often imitated, never equaled, Amazon's platform outperforms the competition. Youtube seeks to impose itself and does not hesitate to copy what works for it. Indeed, the Google service is testing a new feature: clips. You don't have to look very far to understand where this idea comes from, since it is one of the flagship features of Twitch.
For those who don't know how the streaming platform works, Clips is a really cool feature that has been around Twitch for a very long time. The users broadcast their video game or other game live there. A session can last several hours and therefore involve a lot of downtime. With Clips, users can isolate a particular passage to make it a clean video. Enough to share one or more interesting moments of a live. A sort of direct best-of, in short.
JUST MORE OF THE SAME
This is a feature that was not yet present on Youtube and should arrive soon. Currently, it is in the testing phase and available only to selected users. It is possible for them to use this feature on desktop, but also on Android. Thus, Youtube hopes that small pieces of the stream will be broadcast on social networks and attract people to its platform. When a streamer makes us laugh in an excerpt, we logically want to see more.
Youtube is struggling to stay in the race against an all-crushing Twitch with over 15 million daily users. Some giants have already broken their teeth trying to attack it head on. This was the case with Microsoft with Mixer. The Redmond firm had tried everything, even offering a gold contract to streamer Ninja, but was forced to close the service in July 2020 for lack of success. Youtube tries to copy what works so as not to be overwhelmed.