Google has not sufferedfrom Apple's privacy changes| Recently, Apple updated its data privacy settings to the chagrin of the majority of ad-supported tech companies. In fact, when the results were called in the third quarter, firms like Facebook and Snap posted considerable losses linked to the changes made by Apple .
For information, the updates made by Apple on its iOS give users the power to prevent companies from collecting their personal data. As a result, businesses can no longer serve hyper-targeted ads. Many speculators on Wall Street and Madison Avenue have argued that Apple's new rules could hurt the entire digital advertising industry.
All third quarter results are green for Alphabet
Indeed, Google's parent company Alphabet posted record revenue of $ 65.1 billion in the third quarter of 2021, Forbes reports . Apparently, the company's advertising business grew 43.2% to $ 53.1 billion.
Quarterly search advertising would have made up the bulk of these revenues with $ 37.9 billion in the third quarter, compared to $ 26.3 billion in the third quarter of 2020. Similarly, ads on YouTube would have brought in 7.2 billion. more than $ 5 billion in the same period last year. But on top of that, Google also reportedly had $ 7.9 billion in revenue from its ad network.
Google is far from shaken by Apple's changes
Alphabet CFO Ruth Porat, an analyst asked if Apple's data privacy changes impacted Google's advertising business. The executive responded that they have had " a modest impact on YouTube's revenue, mostly in direct response ." But Google doesn't seem to care too much.
The main stakeholder, Google Chief Commercial Officer Philipp Schindler, said Google's goal is to " support developers, large and small advertisers, creators and publishers, so that they are able to mitigate the impacts on their businesses. We really see the future of digital advertising based on advancements in privacy technologies on devices that support the free and open Internet and, of course, a robust advertising ecosystem . ”