On Pinterest, as on any other social platform, it is possible to improve post performance using better SEO practices. In this way, configuring some parts of each publication makes it easier to please the Pinterest algorithm and get the content to appear when a user performs a search, thus increasing the visibility and organic reach of the publications.
With 442 million active users per month, it is one of the most used social networks in the world (the third social network in number of users in the United States), so having a presence on it can be important for companies and brands. Each "Pin", publications in the form of images, has the possibility of being shared by other users, so the reach can be very extensive.
To improve the visibility of your posts on Pinterest, you can follow these simple steps to improve SEO:
-Optimize the profile: The profile of the account on Pinterest will be one of the first things that other users will focus on. First, there are two names available: "Display Name" and "User Name". The first is the one that is shown to other users, while the second is the one that will be shown in the URL of your account. In this sense, it is important that the "Display name" contains some keywords that allow other users to identify what type of content they will find.
-Business account : Business accounts offer analytics, space to display a link to a web page, as well as access to Pinterest ads, something that personal accounts lack. In this sense, personal accounts can be transformed into "business", as we told you in this article on how to create a company account on Pinterest .
Company accounts also have a "Header" in which the latest publications or recently shared pins appear, this is a good space to show users what an account is dedicated to as quickly as possible.
-Relevant keywords: Pinterest works similar to a search engine, so keywords are important for traffic and content visibility. Similar to Google, your search engine has a tool that suggests results and related keywords.
-Optimize the boards: When creating or managing a board, it is important to apply SEO techniques, especially those related to the use of keywords. It includes search terms related to the content, but also what the audience is looking for on the platform itself. Use these words to name the boards, but also in their descriptions and in the "pins" that you include in each one of them.
-Optimize the pins: You must bear in mind that not all the pins are shown the same in the preview of the boards, so it is important that, when uploading the images, you make sure that they are the correct size. In this sense, the most appropriate is the "ratio" 2: 3, that is, 600 × 900 pixels. Company accounts have "Rich Pins", these pins are synchronized with a web page, so if the content is updated, they do so automatically.
-Optimize a web page for Pinterest: The first thing is to add the Pinterest tags («Pinterest Tags») to the website, in this way in the analytics of the platform will show which is the content that carries the most traffic, as well as the type of content that attracts more traffic or the way they interact with it. At the same time, by adding the "Save Pin" button, Pinterest users can share your content directly on their accounts.
-Generate engagement : Pinterest works like a social network - although the company itself does not like to call itself that - so it has an essential interaction component. This means that it is necessary to be proactive, follow other accounts that work on the same topic, as well as analyze the content to know when is the best time to share content. It is also important to respond to comments and leave comments on other boards, so that a certain community is generated.