8 trends that will come to star in SEO in 2021| SEO is constantly updated, not only by changes and updates to search engine algorithms , but also by changes in users' habits and how they search for and interact with different content.
Next year, with Google's announcement that Core Web Vitals will become an SEO positioning factor in May 2021, SEO's natural trend will be to put themselves in the audience's place and focus on more "human" factors such as usability or user experience.
Here are some trends that will come to star in SEO in 2021:
-Search intent: SEO professionals will have to take the user's shoes and understand why they are looking for a type of content. To do this, it is necessary to analyze the results that appear in serPs when performing a specific search, since Google is able to "understand" what the user's intention is behind a search and show the best results. The algorithm is able to distinguish the quality content and the one that has been written by an expert in a subject, which complies with the EAT factor and will therefore be displayed in better positions.
-Brand recognition: SEOs working with brands and companies should focus their efforts on Google 'understanding' who the company is, what it does, and who is part of it. To do this, Google My Business profiles must be optimized. SEO needs to optimize their content using Google Natural Language to appear correctly in Google's "Knowledge Panel".
-Core Web Vitals: Core Web Vitals will be one of the decisive factors in SEO positioning. This means that pages must prioritize performance, be mobile-friendly, render fast, optimize images, and comply with all security protocols. Core Web Vitals will also analyze pages marked as "Noindex" so they should not be neglected.
-Optimize the user experience: Following the Core Web Vitals thread, itwill also be important to optimize web pages to make them easy for users to use. In this sense, you have to take care of the loading and rendering speed of the page, as well as the architecture of it, which should be easy to navigate, without submenus or hidden pages.
-Long content: One of the best ways to position yourself on the competition in 2021 will be to publish long content periodically. This content must meet the requirements of the EAT.
-Mobile: Today, most searches are performed on mobile terminals, so pages have to be optimized for use in mobile browsers. Mobile first continues to take on importance, so responsive designs are required to load fast and don't have intrusive ads that make reading difficult.
-Automation: As algorithms are refined, SEO takes a lot of time and a wide variety of different tasks. For this reason, it will be more important than ever to have the right tools and know how to automate certain tasks to the fullest.
-New strategies: While lifelong SEO, both the technician and the ONPage SEO, remain important, new strategies need to be sought. More than ever, it's important to stay up to date and adapt quickly to the different changes that may appear, as well as bet on creativity.