Pinterest launched its Stories last September, becoming one of the pioneering platforms in trying to imitate the success of Instagram stories. Then LinkedIn would come with its Stories and Twitter, with its Fleets , as they call their stories, before the end of 2020.
In the case of Pinterest, it must be borne in mind that although they may have an appearance similar to those of the rest of Stories in other social networks, they work slightly in another way, since they do not necessarily disappear 24 hours after being published. In addition, each of them is linked to a Pin, as the publications on this platform are called.
In any case, the format is similar. It is a vertical content , to which you can add different images or videos to tell a story and add more context to a standard Pin.
Pinterest released them as a trial, as we say, five months ago, and enabled them only for some content creators. Since then it has been testing their operation and allowing more users to use them, although they have not yet been launched for all the 442 million users that Pinterest already has .
Now the company has launched a couple of new functions that confirm its commitment to the Stories format on the platform. Pinterest has just launched a new Stories bar at the top of the social network's home screen.
Its format is similar to that of Instagram, Twitter and the rest of social networks with ephemeral content. In the case of Pinterest, Featured Stories posted by users who are followed on Pinterest are also displayed. In addition, Stories with several participants are also shown, which are indicated by several circles of several users in the same panel, as can be seen in the image.
Of course, we must bear in mind that not all Pinterest users have this new panel available yet, but it is being gradually deployed in all accounts and it is expected that in the coming weeks everyone will be able to upload Stories and have this panel of stories featured.