We have learned that over the past few months Microsoft has been in talks with Pinterest they intend to buy popular social media with a $ 51 billion deal. Pinterest has seen strong growth over the past year.
However, negotiations have slowed down in recent weeks and are no longer active, according to sources close to the company. We have to remember that last fall Microsoft was interested in buying TikTok, another company in the social media industry valued at billions of dollars.
Microsoft is still looking for a big buy
Microsoft has over $ 131 billion in cash, which could be used for all kinds of investments. The most possible idea is to buy another big tech company.
Microsoft is looking for a large online community that can increase the use of its cloud platform. Currently, Pinterest has around 459 million users and uses Amazon Web Services.
Microsoft offers $ 51 billion for Pinterest
If this purchase is finalized by these numbers, it would become Microsoft's largest acquisition in history, with almost twice the value of LinkedIn's sale. Such a decision would certainly be considered by competition regulators.
Tools like Pinterest are a great source of information beyond the benefits of a social network. Tables can be a good source to diversify and categorize images, which is very useful both for advertising and for training algorithms or artificial intelligence systems. Microsoft is not the only company to have expressed an interest in this type of platform. Last June, Google developed a prototype called Keen, a Pinterest clone focused on various interests.