TikTok has warned its users that its data collection policy is about to change. Indeed, members of the social network will soon have no other choice but to view targeted advertisements according to their activity. Until now, it was possible to refuse the use of personal information for this purpose.
Quickly becoming the most popular application of the moment , it is surprising that TikTok has not yet filled its platform with targeted advertising. At least it does, but users can decide whether or not their personal data can be collected for advertising purposes. This possibility will finally be removed on April 15 .
Users have in fact received a notification informing them that "the settings will be changed and the advertisements may be based on your activity on TikTok". The platform indicates in particular that these advertisements are intended "to help TikTok to remain free". Members of the social network will always be able to "control the level of targeting of advertisements based on the data collected by [its] partners".
NO CHOICE, TARGETED ADS ARE LANDING EN MASSE ON TIKTOK
Indeed, there are two types of targeting on TikTok. On the one hand, we find advertisements based on user activity on the platform and on the other hand on data collected by third-party organizations . So far, it was possible to refuse these two types of advertising. From April 15, the first can no longer be blocked. The second may still be subject to restriction .
“Our goal is to help businesses reach the people they care about in creative and meaningful ways, while respecting the privacy of our users,” said a representative from TikTok.