Recycled advertising is one of the emerging developments in digital marketing. In this way, thousands of contents are created every day and become outdated or lost over time. However, when it comes to evergreen content, it is possible to give them a new life, to adapt them to new platforms and to give them a new outlet.
In this way, with the improvements that have been introduced to Instagram in recent years, with new additions such as live streams, Stories and recent Reels, content owners are given a range of opportunities to recreate and redesign their content, tailoring it to each of them.
-Instagram Guide: Instagram guides have been created as a means to curate and distribute content in the aftermath of the Covid-19 lockout. With this tool, a long blog post can be summarized in a collection of individual photos and arranged in a guide. If the Guides have been made, they can be shared in the Stories or feed and have their own tab.
-Image carousels: Instagram image carousels is one of the stuff that fits well on the site. It is a very suitable medium for discarded longer material, such as blog posts, podcast comments or texts, or even promotional ebook content. It is possible to create multiple carousels for each piece of material, summarizing each in two or three images with an eye-catching cover.
-From Twitter to Instagram: By posting a tweet that has a special effect, you can generate an image capture and upload it to Instagram. In this way, they can be released as is, or any image processing or retouching software can be used to make it more appealing.
-From YouTube to IGTV: despite not being a new feature, IGTV still has very few users. Users making content for YouTube or Facebook Video will edit their images, change them to the scale of IGTV, and upload them to the service.
-Trailers on IGTV and Stories: instead of uploading all YouTube material on IGTV (or on top of that), you can make a short video clip, such as a movie trailer, and share it in the Stories or feed itself from Instagram.
-Stories: In the end, instead of recycling material from other sites, it is also a smart idea to post the contents of the Instagram feed in the Stories. This simple step encourages advertising to have a second life and even greater exposure.