GOOGLE ACCUSED OF COLLECTING DATA IN INCOGNITO MODE, Incognito mode should allow users to search and visit websites without data being saved in the browser . But, according to class-action supporters, this is not entirely true. In fact, the web giant, despite the use of this method, continued to save search data and use it to offer users personalized advertisements.
This procedure, commonly used during our daily searches, is in this case considered deceptive because it is applied to users who believe they are "invisible" thanks to the Incognito mode.
Initially, Google announced that it would fight hard for its innocence. The web giant claimed that the accusation did not exist due to the wording "Your activity may still be visible to the websites you visit" present every time a new incognito browsing page is opened . However, now it seems that he has decided to back down and in recent days he has announced that he wants to settle, so as to definitively close the matter.
How much will Google have to pay now?
During the month of August 2023, Judge Yvonne Gonzalez Rogers decreed that the case would actually be followed up and criticized the web giant for collecting user data in incognito mode, also saving it in the "same logs" as in standard mode. The company later announced that it wanted to settle , although it has not yet been established what the agreement will consist of .
The plea agreement will in fact be presented to the court towards the end of January 2024 and will be approved by February . Google recently announced that it is committed to protecting user data and is always working "to improve its privacy practices . " And probably the choice to put a point to this issue was born precisely to give a signal in this direction and demonstrate to users their transparency in the use of private data.