Five false myths about Instagram's algorithm | Instagram has answered in recent weeks some of the most frequently asked questions that users ask about how its algorithm works.
The company, through the stories it has been posting in its creator account, @Creators, in which it usually offers tips to get more out of the content and strategy that develops on Instagram, has provided some clues and keys that help to better understand how it sorts the content when it shows them to users.
Earlier this year Instagram had already denied some rumors and myths circulating among users about what the social network takes into account to position content or not. In addition to considering these, you should now also pay attention to what Instagram has just clarified to understand how it sorts the contents:
– All comments weigh. Probably the oldest myth circulating among internet users is that "Instagram's algorithm doesn't take into account comments of less than three words." Instagram has again clarified that all comments are important to him, regardless of length. So, if a comment contains only one word or an emoji, the social network algorithm will still take it into account.
– The first 30 minutes of interaction a post receives are irrelevant. Instagram makes it clear that its algorithm does not prioritize posts that receive the most interaction within the first 30 minutes of posting. The social network notes that this rumor has been spreading in recent years among users and clarifies that it simply attaches importance to those contents of people who engage daily with its content. That is, it rewards constancy rather than the "expressiveness" of a particular content.
– It doesn't matter what type of content is published. Instagram confirms that its algorithm is impartial in positioning user content. Therefore, the old rumor that "the social network positions a video better than a photo" is totally false and has cleared it up in the stories of the creators' account.
– Deceptive or false interactions are not taken into account. The social network also makes it clear that its algorithm has the ability to detect and classify those interactions that are false or that are carried out by groups of users who organize to give many likes to a certain content (so-called "pods"). It also suggests that if you want to position yourself better within the network, you need to post authentic content and stay committed to your audience.
– It doesn't matter what type of account you have. It doesn't matter if you have a business profile or if you have a personal account. Instagram states that all account types are treated equally by the algorithm. So, for example, if you want to change your personal profile to a business profile, this won't affect the positioning of your content on the social network.